Remember the colored contact lens craze of the 90s? It’s back, but in a much subtler way. The new 1-Day Acuvue® Define® contact lenses work to enhance your eyes’ natural radiance. Each of the three designs – Sparkle, Shimmer and Shine – blend with your natural eye color and offer sharpness, boldness and more contrast. The contacts, which just arrived in the U.S. after 10 years in Asia, have various shaded borders to make your eyes’ limbal rings more defined. What are limbal rings, you ask? These are the dark circles that surround your irises (the colored part of your eye). They fade with age. The 1-Day Acuvue Define lenses give definition to the limbal rings, brightening your irises and making your eyes pop.